Search Engine Optimization and Marketing for E-commerce

Beware the perils of Google's Cache!

by Andrew Kagan 5. January 2010 10:57

Ouch...it's bad enough being hacked, but having it rubbed in your face on Google is never fun. One of our favorite long-time Google-sitemap-building tools, Sitemapbuilder.net, with 1st position in SERPs for "sitemap builder", apparently was hacked by Silent...and while the site has been repaired (somewhat), Google is still caching the hacked meta data and returning it in search results:

 

This illustrates how security and search rank go hand-in-hand...the better your SEO, the more damage can occur to your brand through a security breach.

What to do if you're hacked!

The fastest way to repair this damage would be to force an update of the sitemap using Webmaster Tools, and use the "Remove URL" request in Webmaster Tools to request the cache be updated (see below):

Google's Webmaster Tools is your friend in this case, and removal requests are read by a human, so the damage can hopefully be minimized if caught early enough.

Tags:

Hacks | Security

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