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What is Search Engine Marketing (SEM)?

Search Engine Marketing (SEM) consists of both paid advertising (display and text ads) and other marketing techniques designed to increase traffic to your website.
When natural search engine traffic isn't enough, and you're looking to bring people directly to your website, you will have no choice but to dive into search engine marketing. SEM takes many forms, and it's easy to spend a lot of money very quickly without achieving strong results, usually measured in conversions of visitors to "shoppers" on your website.
Who are you and why are you visiting my website?
When developing an SEM plan you must balance several important factors, the most important being who you want to bring to your website. Drawing "quality" traffic to your website is more important than simply increasing pageviews, but honing in on your best prospects can be hard to achieve. not only can help you identify your strongest conversion prospects, but we know how to structure and budget your marketing campaign to give you the highest conversion rate per dollar spent.
As SEO specialists, we understand that SEO and SEM go hand in hand in building conversions. What people see when they get to your website is as important as what brought them there, so we take a "holistic" approach to marketing that includes site usability as well as traditional advertising. Having been in the website-design business for more than 15 years, our expertise extends from the initial touch-point to the continuing relationship with the customer.
Stop Spending Money on Throwaway Traffic
Most interactive agencies and search-marketing companies have only a single goal, to get you to spend as much money as possible and to make sure every penny is spent. Very often this will lead to increased traffic with lower conversion rates, which defeats the purpose of effective SEM. has a different philosophy: we want you to spend as little as possible, and get the maximum benefit. We do this by first identifying your core audience and targeting your marketing precisely at them. Just as every business is different, we never try to apply a "cookie cutter" approach when developing a marketing plan, but instead isolate your customer-relationship strengths and weaknesses and use them proactively to help build your brand.
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