Over the next few weeks, Google announced it will be rolling out real-time updating to Analytics users along with more sophisticated analysis tools. The new reporting and analytics tools will be rolled out to all users as “v5” of the popular free web analytics tool.

Google’s anti-spammeister Matt Cutts announced Nov. 9 at Pubcon that the search giant is testing new algorithms to measure how much content on a page is “above the fold”, or actually relevant to the search query, vs. how much content is advertising that may be obscuring the actual content.

In response to concerns about where paid advertising appears on its search engine results pages, Google announced that it would fully disclose whether AdWords ads were appearing above or beside it’s organic search results.